Small Business Internet Marketing

Our promise to you…

Internet Marketing — Sun, 17 Apr 2011 05:42:33 +0000

iQ Media dba. iQ Marketing Solutions promises to provide YOU internet marketing services that will cost effectively achieve your measurable business goals.

Call Us Today for More Information 520-302-5737

You can take advantage of our Integrative Approach – Your project is covered from all angles. Do you want your website to be promoted on Search Engines? We will first check that your landing pages are optimized to convert the traffic. Need a new website for your business? We will learn about your target audience and make sure to highlight the specific user requirements before we begin the work.

You will be working with the Top Experts in each field – Your team of Internet Experts include Web Designers, Search Engine Optimization (SEO), Video Marketing, Social Media Marketing, and Direct Response Marketing Experts. You will also have Top Web Analysts and Information Architects who were carefully selected and are each a leader in thier field. All simultaneousnessly working for you on your campaign.

Your campaign will have a result driven approach – Whether you are looking for direct sales (E-commerce) or inquiries regarding your product or service (leads) we will make sure you will get them. Prior to beginning any work, we will take the time to get to know you and your target demographic, which will be the foundation for your entire project.

You will gain a true Partnership Approach – We are not looking for hit and run projects. We know that in order to maintain long, fruitful business relationships with you – we must show you a positive profit line and excellent service. For this reason we treat your project and all marketing campaigns as if they were our own.

Your visitors will receive a User Oriented Methodology – In order to convert your target audience into loyal customers we first need to understand your target demographics unique needs. What are they looking for? What drives them? What are the unique buying barriers that we need to overcome for your customers? iQ Marketing Solutions maintains unmatchable expertise and web tools to analyze your user’s behavior. We will research your user’s requirements and take the right actions that will increase your sales, maximize your bottom line and ROI.

You will be given competitive rates and flexible payment models – For small and medium size businesses money is always an issue. We will provide you with a payment model that will allow you to expend your online marketing spending only as your profits grows.

We invite you to call 520-302-5737 right now to speakwith us and discuss your unique needs.

Go ahead… give iQ Marketing Solutions a call.

You will be glad you did.

Local online marketing…

Internet Marketing — Tue, 15 Mar 2011 08:14:53 +0000

You already know that your customers and clients are using the Internet to search for your Local Businesses rather than use the phone books? Yes it is true. Think about it. When is the last time you used the phone book? And which one did you use? After all, there are so many! If you can afford adspend in each we can save you A LOT of time and money!

I guess that’s why you have seen the Yellow Page guys trying to sell internet marketing right? My father told me one of the laws of Gold is, “You don’t go to a brick mason about diamonds.” For those of you that have read “the Richest Man in Babylon” by George S. Clason, you know exactly what we mean here.

That is exactly what letting a phone book representative handle your ONLINE MARKETING is doing. There has been a massive shift in the market place, and local search engine optimization, and online advertising should be a large part of all advertising budget spends.

Look at recent trends!

As the Internet evolves and web users become more sophisticated. As generation X and Generation Y grow more mature and advance in their careers, people are using the internet to find local products and services. Really, with the evolution of Social Media and directory listings, your peer to peer recommendations are coming from a new source. Then internet. Are you managing your online reputation?

Some common fears of the locally based business is the shear size and scope of the Internet. A geo-targeted specific website used to get buried deep in search engines, if they are even there at all. Since the recent major changes in the Google Algorithm, the search engines all focus on LOCAL RESULTS!

Target Your Local Customers! Why not? They are already looking for what you have!

More and more your respective clients and customers are searching for your local businesses online. It simply makes sense to target those in your local area, rather than target on a broad spectrum of terms. Targeting local specific terms will only create more targeted leads, for your business.

Get Exposure For Your Local Busness Today!

Call 520-302-5737 for your free needs analysis

Are YOU part of the 26%?

Internet Marketing — Mon, 21 Feb 2011 10:16:31 +0000

Recently Nielsen Ratings & WebVisible conducted a survey polling nearly 4,000 people in the U.S. asking about their habits and methods in finding local businesses. Their results revealed a considerable disconnect between the way consumers look for local business and the way business owners are advertising.

Because of this, local businesses miss a significant opportunity. We hope the research here shows you the absolute importance of search engine marketing. We also hope you enjoy numbers as much as we do!

You already know that an incredible 82% of consumers today use search engines to find local business.

But Did You Know…

With advertising and marketing coming from every direction, consumers today feel inundated with all the marketing being pushed in front of them. They value control and relevance. Search engines allow the consumer to control their advertising via their search queries and 73% would prefer to find products and services using search engines, rather than have a pro-active advertisement or marketing piece sent to them.

Because your advertisement and marketing message is only shown to laser targeted interested consumers searching for your products or services, internet marketing provides the highest quality leads to business owners. When consumers want to find a local business, they use clearly defined search terms. 40% use a location specific term in their search, such as “dentist in New York”. Less than 10% search by business name.

Today, search engines are the No. 1 choice of consumers and small business owners alike when looking for a local product or service. 72% more people use search engines than they did 2 years ago, yet the majority of local business spend less than 10% of their marketing budget on any type of internet advertising. In fact only 26% of local businesses are currently investing in search engine marketing to promote their business.

Meanwhile, 63% of consumers turn to the internet FIRST when looking for local products or services.

Impact on Traditional Advertising

The use of search to find local businesses, products or services grew 58% in 2008 to reach an annual total of 15.7 billion searches. Source: comScore.

That was 3 years ago. Can you imagine the numbers today?As search engine marketing continues to dramatically increase its market share, consumers have heavily decreased their usage in other traditional forms of marketing when searching for local businesses.

Over the last 2 years, local newspaper usage has declined by 15%, direct mail by 18%, and radio by 14%.

Consumer searches for “Yellow Pages” is also quickly becoming obsolete:

Search Engine Marketing Consumers are Satisfied and Ready to Buy!

Of those surveyed:

92% were happy with search engine results
70% Would call the phone number on a website
60% Have referred a business they found on the internet to a friend
52% Always or often use the internet to research, then purchase offline from a local business

Of those that participated in the study, they searched for a local service vendors in the last 90 days:

39% searched for medical services
33% searched for automotive services
27% searched for home or office repair services
25% searched for financial services
12% searched for legal services
9% searched for landscaping services

Did they find YOU?

We invite you to call 520-302-5737 right now for a FREE consultation and needs analysis, so that we can custom tailor an iQ Marketing Solution just for you… and your business. Let us show you how we can save you both time and money in your marketing efforts.

What is Mobile Marketing?

Internet Marketing — Wed, 15 Dec 2010 08:13:31 +0000

Mobile Marketing Is Personal Marketing:

According to our research and the views of other entrepreneurs, mobile advertisement is the first personal form of marketing in which you can easily promote your business without publicizing it too much. Once effective aspect, when you receive a text message on your mobile phone the the first thought after the beep or vibration is “Oh…it must be my friend”. So, to send promotional messages to your targeted audience will result in immediate delivery and huge conversions! Mobile marketing gives you an opportunity to establish a friendship and rapport with your customers and clients. This marketing technique is also known as personal marketing.

New Proactive Form Of Marketing:

Compared to other techniques of marketing, the mobile marketing method of advertising is cutting edge and quite new. It may be confusing to you at first, but the benefits are quite are amazing! One major reason of the massive success behind mobile marketing is its personal approach and instant conversions.

Mobile Marketing consists of several different methods of advertising such as:

* Mobile Web Marketing – this involves advertising on websites that are specifically designed for mobile devices. Most cell phones don’t full Internet browsers that will allow them to view regular web pages. Therefore, businesses are creating mobile versions of their website so they can be easily viewed on mobile devices.

* SMS (Short Message Service) – this involves advertising to your target marketing through text messages. This common form of marketing allows you to reach a network of mobile users all at once. Not only that, but through the use of short codes, you can also receive messages from mobile users. MMS (Multimedia Message Service) is similar to SMS but involves more than simple text messages. It involves more advanced media methods such as sending pictures, video, and audio using mobile devices.

* QR Codes (Quick Response Codes) – QR codes are 2 dimensional bar codes that are used to transfer information through barcode readers that can be found on most mobile devices. Anyone with a camera phone (some may require a bar-code reader) can scan a business’s QR code and one of several things can happen: 1. They will be taken to their website. 2. They will be sent a coupon or discount. 3. The business’s contact information will be instantly stored on their phone. 4. There are many other options of what can happen once they scan the code – the choice is yours.

When it comes to marketing your business, Mobile Marketing allows you to tap into your target audience easily and effectively. Mobile Marketing can be difficult to wrap your head around at first. But once you understand the basics and see the power in it, you too will jump on this profit-boosting technology!

10 cool things with fan pages!

Internet Marketing — Wed, 15 Sep 2010 08:15:56 +0000

With Facebook‘s ever-changing layout, and the fact that other social sites are encroaching on its real-time update strangle-hold, it’s easy to forget that there are some pretty nifty tricks you can pull using your humble Facebook status.

We’ve pulled together 10 great how-to tips that will help you get the most out of your status update, from official features to apps, Easter eggs, jokes and more.

Perfect for newer Facebook users, or anyone who is looking for a refresher, read on and let us know the ones you like in the comments below.

1. HOW TO: Add a Dislike Option to Your Status Update

“Like” buttons are everywhere on Facebook, and they’re everywhere on the web. But what if you want to update your status or share something that your friends can “dislike?” We know, your friends can choose to “comment” on your post, but where’s the fun in that?

The clever Status Magic Facebook app can add a dislike button to any status updates posted via the app. And if you wanted to really mix it up you can actually customize the second emotion to anything, such as “love,” “hate,” “disagree” or even “LOLs.”

2. HOW TO: Hide Status Updates From Certain People

Using Facebook’s general privacy settings (find these by hitting “account” on the top right of a Facebook page) you can select whether everyone, just friends or friends of friends can see your status updates. However, there is a way to narrow those options down even further.

You can select specific friend lists to see your status (relevant for work, special interest groups, etc.) or even individual people by name, which is useful for anyone organizing a surprise party.

To take advantage of these options, click the padlock icon just below your “what’s on your mind” box on your wall and a drop down menu should appear. Selecting “customize” will bring up more options such as “make this visible to” and “hide from” with the option to make your selection a default.

3. HOW TO: Pre-Schedule Status Updates

While SocialOomph, Sendible and HootSuite offer the same kind of service, the simplest way to schedule Facebook status updates is by using the easy, free Later Bro service.

Just sign in with Facebook Connect, select your time zone, type in what it is you’d like to say, set the calendar and clock to when you’d like to say it, and presto!

4. HOW TO: Tag People in Your Status Updates

This was quite a big deal when it was announced this past September, but from the amount of searches on the topic “how can I make someone’s name go blue in a Facebook status?” it seems it’s not universally known.

To mention someone in a status update just type “@” (a la Twitter) in the status bar and start typing their name as it appears on Facebook. An auto-generated list will then come up with people in your social circle whose name starts with the letters you’ve typed. The feature also works with pages, brands, events and companies.

Hit the name you want, complete the update, click share and the name will become a hyperlink (you won’t see the @ symbol) and will appear in blue text.

5. HOW TO: Add Symbols to Your Facebook Status

Although there are plenty of emoticons that work with Facebook Chat, typing “:)” into Facebook’s status bar will not magically transform into a smiley yellow face. In fact, the only symbol you can create in a Facebook status update through the shortcut keys is a ♥, by typing “<3.”

While this won’t bother many Facebook users, others more used to punctuating their missives can copy and paste web-happy, universal symbols into the box, as you can see in the screengrab above.

PC users can also access some symbols by hitting “alt” + various number combinations (on a numerical keypad). So, while smileys are yet to hit Facebook statuses, you can annoy or amuse your buddies with symbols right now.

6. HOW TO: Turn Your Status Updates Into a Word Cloud

There’s a really fun way to visualize anyone’s status updates (even an entire country’s) as a word cloud. TheStatus Analyzer 3D app will look at what it is you’ve been chatting about lately and generate a list, and then a pretty, colorful, animated cloud as pictured above.

You can share the results with others on the social networking site by posting it to your friends’ walls or by adding it to your profile.

7. HOW TO: Have Fun With Facebook’s Humorous Language Options

While you can always change your setting into more sensible alternative languages, the site offers a couple of fun linguistic Easter eggs.

You can chose to have Facebook display upside down English, or, for anyone feeling a little salty, in “pirate.” Pirate essentially turns your status into your “plank,” your attachments into “loot” and instead of “share” it offers the option to “blabber t’ yer mates.”

Sadly, anything you type in the status bar won’t be upside down, or pirate-y. But with the use of some external sites you can achieve the same effect.

TypeUpsideDown.com and UpsideDownText.com are just two examples of sites that can flip your text, while the Talk Like a Pirate Day site can help you with your pirate translations.

8. HOW TO: See Status Updates From Around the World

If you want to get a glimpse of the thoughts of Facebook users from around the world’s, head over toOpenBook.

Created by three San Fran web developers with a serious privacy message in mind, the site aggregates the status updates of everyone whose privacy levels are set to “everyone.”

You can narrow your searchable results down by gender and keywords to find out what people are saying about a certain topic. Or you can just browse the recent searches.

9. HOW TO: See Your Status Update Stats

Have you ever wondered how many times you have updated your status on Facebook? The Facebook appStatus Statistics, can tell you this and more.

The app analyzes your updates and gives you a tidy list of how many you’ve written, the average word count and how many times a day you post. In addition, it generates a graph that shows you what time of day or what days of the week you normally update.

Old statuses are also searchable via the app, so you can find that witty retort you made back in November 2009 without having to scroll back through your history.

10. HOW TO: Play a Trick On Your Friends in Your Status Update

We have a funny one to end on — a way to play an amusing trick on your Facebook buddies.

This clever link “http://facebook.com/profile.php?=73322363″ looks like it could be a URL for anyone’s Facebook profile, actually takes anyone logged into Facebook to their own profile page.

If you try it out, be sure to remove the link preview that Facebook auto-ads. Have fun, and don’t be too mean…

benefits of video marketing…

Internet Marketing — Wed, 15 Sep 2010 08:15:24 +0000

If you want to generate more visitors to your web site don’t just rely on written content. Not all people like to read content online. Many are attracted by learning visually. This is why video marketing is so powerful. You now see Google video ads, video newsletters, video sales letters and so on.

Top 7 benefits of video marketing

1. Attract a large audience

Video enables you to capture people who like to watch rather than read. This extends the reach of your content because you can appeal to visual learners.

2. Engages the senses

If a picture is worth a 1000 words, then video does even more because you can create live movies with sound. This engages more senses than written text which only uses one medium.

3. Access at any time

You can view videos with all kinds of devices these days eg ipods, cell phones, laptops, etc. allowing you to access video content anywhere at any time.

4. Achieve top rankings in the search engines

Google recently introduced Universal Search. This means videos now appear in the search results pages. For example if you Google “Mustang” you’ll see video listings of mustang cars on the first page of Google.

5. Become known as an expert in your field

If you consistently create high quality video content that your visitors want and need you will soon become recognized as the expert in your niche.

6. Repurpose content

Convert your written content to video by talking about it in a video clip or creating a slide show then upload it to video sharing sites like YouTube. The beauty of this method is that you don’t have to create fresh content and there’s no need to worry about duplicate written content.

7. Easy to create and publish

All you need is a video camera (or just use a digital camera), windows movie maker software (already on all windows’ computers) and a YouTube account.

Now you have no excuse for not creating your first video then marketing it on YouTube and other video sharing sites. It will take some time to get it right the first time, but with practice you’ll soon be generating more traffic to your web site.

Google Places Optimization…

Internet Marketing — Wed, 15 Sep 2010 08:14:01 +0000

See the RED circle in the image below? That’s also known as the Google Lucky 7, but we call it the Google sweet spot. WHY??? The map draws the searcher’s eye to that spot, it’s above the fold AND it’s easier to get into that spot on the 1st page of Google! A whole lot faster than traditional SEO and more cost effective than Pay Per Click that all the commissioned sales people from the yellow page companies are trying to sell you. Our uniques combination of organic search engine optimization, and Google Places Optimization will get you TWO places on the first page of Google.

You may want to contact us today! For ethical reasons we can only work with one business per niche per city. So we may already be working with your competition!

iQ Marketing Solutions knows how to get your Google Place page on top! We just took a Chiropractor in a highly competitive city from #44 to #2 in less than a week. Contact us for a free consultation to see if we can help you too!

If YOU want to have YOUR company listed near the top of the 1st page in Google LOCAL, we can help! Call us today to set up a time for a free phone consultation so we can evaluate your needs to determine if iQ Marketing Solutions is a good fit for your business.